When Charles
Landry founded COMEDIA in 1978 our initial interests were reflected
in our name. COMEDIA stands for a combination of 'communication' and
'media' and we were concerned with how people and organizations got
their message across with imagination and verve. This broadened out
increasingly to how cities communicate their ambition to their citizens
and the wider world and how in turn citizens can more actively shape
their urban future.
We have worked with many organizations large and small, from small
creative businesses to cities such as Helsinki, Adelaide, Johannesburg
and Glasgow.
We see ourselves as critical friends rather than as consultants.
A turning point for COMEDIA came in 2000 when 'The Creative City:
A toolkit for urban innovators' was published, which was itself
based on an earlier short publication of the same title which was
written with Franco Bianchini in 1995. It seemed to hit a nerve and
the book was reprinted twice in the first 6 months and has since been
translated into Japanese.
The need for businesses to be more creative began to be the accepted
canon and people became increasingly interested in how the imagination
associated with artists, scientists or explorers could also be useful
for cities looking to rethink their purposes and ambition in the light
of intense competition. The Creative City notion is now the umbrella
concept for our work and crystallizes the range of what we do with
cities: Vision documents; sector strategies; cultural policies and
market research.
Over the years many colleagues have contributed to COMEDIA’s
development including Ken Worpole, Dave Morley, Franco Bianchini,
Geoff Mulgan, Francois Matarasso, and the current core team consists
of Charles Landry, Phil Wood, Fred Brookes, Claire Chidley and Sue
Andrew with associates including Richard Brecknock in Australia and
Carol Coletta in the States.